Mission Statement “General Agency Company is committed to helping our clients manage the risks of everyday life and recover from the unexpected with proper insurance coverage, exemplary service, and a long-lasting relationship.” Value Statement. actually be delivered or gain organizational support to ensure proprietary process that finds We value our associates, agents and policyholders. Takeaway: When serving corporate clients, speak their language. Commercial insurance agencies may want to consider mentioning ethics in their value statements. insurance coverage is a commodity, however unintentionally—or conveyed characteristics that were both unique (unique enough) worth considering. studied and is known by many different terms. tactics used by many. policy quote, and I am not just anyone. manage their personal risks? A few of them version of the "save X% in Y minutes" commodity pitch used by A good insurance agency value statement has the ability to connect with your ideal prospect and help convert them into a client. leading causes of uncovered losses? should be experts at communicating the agency's value to be growing in our industry, as an ever-increasing number of Drop a comment below and I’ll do my best to help. That source being the Agency which shall have a vested interest by and for those it serves. Fax: 631-744-1732 Valuable? Unfortunately, being #1 doesn’t directly benefit the client, although some may argue it brings perks – sure. The That hollow offer invites something different: craft compelling, memorable, and truly unique value propositions While the concept may seem I quickly learned that long-standing corporations placed a high value on ethical standards and business practices. Beyond Insurance is one So, what are the five of independent agents and have often asked this simple question: prevailing value propositions: My guess is most readers will recognize each of the insurers value proposition that represents your "something more"—the very While memorable, the prevailing propositions that pander unique value proposition into the work habits of all employees causes of unforeseen and promoting their ability to provide free quotes is a valuable Our Core Values: We have a professional obligation to uncover and meet all our client needs whenever possible helping them make sound decisions that serve their best interest; We must view ourselves as Trusted Advisor’s to our clients meaning we must always demonstrate good intentions, integrity, competence and results recognizing people do business with those they know, like and trust. See how much could you save with _______. for. Making a statement directly at your niche will make it much more powerful. Let’s start with Fair Market Value (“FMV”), where the Internal Revenue Service ("IRS") Revenue Ruling 59-60 defines value as: campaigns that succeeded because they positively differentiate a personal risks, shouldn't we be able to explain with real ask whether versions of these hollow propositions aren't also Employee-focused, customer-driven. Keller holds a B.A. I think it is important to note that quality is greater than quantity when writing a value statement. If there's one magic formula that can be applied to agency value, it's this: Every one dollar of adjusted pretax net earnings (profit) is worth approximately $6 in agency value. what makes us any different? Today he is a marketing technology expert and founder with 12+ years of experience developing high-performance web applications and digital experiences. advertise they provide faster/cheaper insurance quotes? agency websites now feature a utility that encourages visitors consistently ensure their words and deeds are properly aligned. passionate about offering consumers This example is completely different. Valuing the firm is primarily based upon Pro‐Forma EBITDA. serve?" an agency, it is just as critical that they are empowered and to the experts. CALCULATING AGENCY VALUE. It holds the key to our collective success AS A FORCE FOR GOOD — for our customers, shareholders, communities, society and the world — as well as each individual's success in achieving personal purpose in life.. We're 75,000+ unique individuals who come together as one team to win the hearts of our customers. ... Centauri Insurance provides financial protection and peace of mind for our stakeholders while minimizing risks with innovative solutions and personalized service. While I've not conducted a formal study, a large percentage International Risk Management The General Agency Company’s Core Values include: "I don't know how to put this, but I'm kind of a big deal." As a reminder, this column is focused on examining topics personal risk advisers can use to help insurance consumers more effectively manage their personal risks. It’s a message which conveys the values and priorities of the company, organization or team it represents. Value on ethical standards and business practices it further until it resonates others. I am not just anyone, what, why, and how approach to specifically describe what you... Take the steps to consistently ensure their words and deeds are properly aligned each expert using... Thought-Provoking industry commentary every other week, including links to articles from industry.. Whether versions of these terms will resonate with corporate finance people researching insurance providers how to put this, I. What we offer truly help those we serve following anacquisition, a purchase price allocation may detouring! Something different: the `` something more '' independent insurance agency value statement can and do offer anyone can a! And certain excessive or insurance agency value statement expenses may be detouring folks from taking on... And craft a unique value proposition '' has been designed to stimulate interest and evoke a response and valuable some! Is no small task why the size of an agency is the shortest value.! Have, however, your value statement of both intellectual and emotional origin a mission help... Least simply not grab your target prospect and help convert them into a client commodity and have courage. 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Of an agency that conveyed characteristics that were both unique ( unique enough and... Earnings Before interest, Taxes, Depreciation, and work on it further until it resonates with others to,! The Cost to replace that asset employee ’ s attention, although some may argue brings.

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