They often manage a team of content producers and assign … Content strategists must be adept when it comes to tasks such as organization, multi-tasking, analyzing and interpreting data, and solid writing skills. After all, what qualifies content as a “success” can be hard to define… and predict. Excellent interpersonal skills are also essential, since content marketing managers interact with internal personnel, such as product managers or graphic designers, and external clients. Learn more about this tried-and-true marketing methodology for sending customers your way and inviting them to stay. #contentmarketing. How are your leadership skills? For a deeper look into what’s the best resume format for you based on experience, check out our guides: Data reflects analysis made on over 1M resume profiles and examples over the last 2 years from Enhancv.com. In fact, it probably has less of a chance of performing by virtue of the fact that something similar’s been done. Don’t agree? Deal with grey: And what has the best chance at working… now. What will make it stand out, to be embraced? Companies also value transferable skills, which are the abilities a person has, such as excellent leadership or communication skills, that apply across many job domains. These Essential Management Skills training course materials are suitable for anyone that works in a management or leadership role. Highlight your achievements, attitude, and personality, so you can tell your story with confidence. This type of interaction not only increases productivity and employee satisfaction, but it sets a good example as well. Build your content strategy and get more traffic. Having the passion, compassion and empathy to see and feel things from the multitude of perspectives can lift a project from good to brilliant — if not save it. Once your content is written and approved, you must determine how it will be packaged for prospects and customers to consume. Or could they hail from other creative fields and/or possibly even industries you wouldn’t expect. The following is a top-level list. The main aspects of HR effectiveness are strong time management skills, organized files, and personal efficiency. And that’s okay because every key stakeholder has a role in the success of a campaign. Oftentimes, there’s not a blueprint for what this is. Steer the conversation, but don’t dictate it. Crushing the content strategy game isn’t just about assembling the right stakeholders in a room with a whiteboard and a marker to elicit great ideas. The culture. Chances are it’s the latter, no offense to the former. Additionally, so much of what gets created and executed upon right now is driven by data and analytics, so you’ll also want to develop a keen understanding of how to digest data, interpret it and set realistic goal posts in place in order to define/determine: The days of throwing a bunch of s**t against a wall to see what sticks has died a slow, gruesome death. It took a bit of balls to risk alienating a decent chunk of the country by using the former NFL quarterback as the centerpiece of this campaign. The creation of a news article, for example, is highly subjective. Visit this link to see more resume skills examples for inspiration. (Note:  I’m fully aware “great” is a subjective word, but for the purposes of this argument, I’m defining it by content that has impactfully moved a brand forward, went viral and/or lead to spikes in sales, strong social buzz and meaningful engagement. We round up recent top findings to know. A content strategy that, well, backfired. While those skills are most commonly met on resumes, you should only use them as inspiration and customize your resume for the given job. Both tell stories that are about things that could help improve humanity — without being overt ads. Senior Director – User Experience & Mobility. From serving as a Creative Director on commercial spots to pitching/winning/executing branded content campaigns for Fortune 100 companies, Gregg's been fortunate to work for (and with) top advertising and digital media agencies... as well as some of the most highly respected publishers across the media landscape. Take Wieden + Kennedy’s push for Nike to use Colin Kaepernick as the face of its 30-year anniversary campaign. You’ve all heard the saying, If a tree falls in the forest and nobody is around to hear it, does it make a sound? The next big wave of content strategists might just be social media managers or even influencers in their former lives. However, the best content strategists also have solid interpersonal skills… and a few superpowers. Your job will be to challenge any norms and to be unafraid to define a new approach — all the while recognizing that sometimes the things that take off the fastest are the things that feel the freshest to the millions of people who opt to consume it. (Are you listening, freelance writers?) The future where more people will post stories to Instagram and Facebook than will read them online or in print is, well, near. Transferable Skills in Management. "The marketing project manager's role is to use all their skills to increase productivity. “Content” used to fall into more predictable buckets making it easier to strategize around, but in a world fueled by social media, plotting content strategy is anything but an evergreen art form best left to the spread-sheet loving suits in account management. Authentic interaction, transparency and social impact are being demanded like never before in the content game. Stress management is a process that helps an individual to control stress level by practicing self-care, relaxation and also imparts some techniques to handle stress when it occurs. Meaning? I’m often asked what type of skills someone would need to succeed in the area of content management. If there’s anything that the cultural impact of the aforementioned Nike campaign taught us, it’s that the legion of people taking in content in 2019 don’t want to be sold to, they want to be told to. Error while subscribing! Leadership and communication skills. There are only wins when you can understand how to tackle a problem from all sides: creatively, strategically, philosophically. Content Management Skills: Content Management (running a website or blog) requires a very versatile skillset – not only must you be able to write and edit digital content, but you’ll also need solid analytical and planning skills, some knowledge of marketing and web metrics, and the ability to spot and capitalize upon emerging trends. If you can walk the walk creatively and understand the nuances of how to tell a brand and/or product’s story intelligently, you’re ahead of the game as a content strategist. Scott Michelson, Owner of SDM Marketing, a brand strategy and design firm, describes the benefits of project management skills in marketing. Radiant CMS is a fast, minimal CMS that might be compared to Textpattern. Other than knowing how to establish social goals, understanding how to tailor content specifically for each platform and staying accountable by tracking/measuring what’s working (reach, sentiment, organic vs. paid likes, etc. But, the best content strategists are wary of rehashing what’s been done. #contentmarketing, Wieden + Kennedy’s push for Nike to use Colin Kaepernick, The next big wave of content strategists might just be social media managers or even influencers, Pepsi could cure our country’s racial divide with soda, Want to thrive at #contentstrategy? Don’t just list job duties, though; illustrate how your experience has created value for past employers over the years. Read our article on how to add language skills on resume for additional tips and tricks. Is a Reverse Chronological Format Resume the Right for Me? In simpler language, a content management system is a tool that helps you build a website without needing to write all the code from scratch (or even know how to code at all). Chances are if you come from a creative background versus a non-creative one, you’ll start off in a more deferential place because your teams know you’ve been there before. I only mention it because if you know how to make great content, but don’t have a savvy way to promote it, there are some who would ask, why even bother? In new businesses, "management" is often considered "whatever needs to be done just to keep things afloat". Not just by millennials and the early comers of Gen Z, but by the bottom lines of big brands searching for meaning in an ever-crowded media landscape, as they constantly jockey for attention during “feeding time.” (Note: That’s what I call it when people scroll through their social feeds gravitating to the *brightest* messages like moths to flames.). Content Platforms: Web, Social Media, Email, etc, Designed and marketed campaigns that boosted social media engagement (Facebook and Instagram) by 68%, Boosted website traffic by 45% within three months of conceptualizing and publishing custom content, Trained a team of 10+ writers and graphic designers to develop 50+ longform blog posts, 20+ infographics, and other media. But if you want to morph your skills into that of a top-notch content strategist, you’ll need to know how to stand in front of a whiteboard and small-to-large group of people and elevate good ideas above the mediocre ones, staying on point by addressing challenges brought up in real-time while bringing it back to the creative brief… or whatever this meeting’s raison d’être was in the first place. There’s an argument to be made that these people should come from the creative side of the business versus the account side. We heard you loud and clear. Inbound marketing is not a cold call, it’s more like a warm welcome. Is follower growth essential on Pinterest? The writers, the editors, the producers. Enhancv is a simple tool for building eye-catching resumes that stand out and get results. The political atmosphere. If you’re a writer, or editor, or producer looking to sharpen their content strategy skills, understand that adopting a holistic viewpoint and seeing things from all perspectives is where you will thrive. The HR management is a place which deals with careers and lives of many people and so whenever a HR manager requests for any details regarding termination or compensation, details must be retrieved easily. Top 25+ Content Marketing Trends to Know (With Examples), Top 25+ Content Marketing Studies and Research, How to Develop a Content Strategy: 25 Questions to Ask First, What Is Inbound Marketing? (See Nationwide.). Content strategy often begins and ends with what works across social media channels. But that’s a recipe for disaster. The degree of difficulty behind thousands of Kobe Bryant jump shots over a career never qualified as “good shots” in the conventional sense of the basketball word. Content creation skills Even though it’s obvious, very few content marketers can create the type of content that will achieve great results for their business. Where were the compassionate content strategists when Kendall Jenner decided that Pepsi could cure our country’s racial divide with soda? To become a content strategist, there are several skills to master beyond content creation. Please try again shortly. Content Marketing Masterclass: Create Content That Sells, Content is King: Writing Killer Content for Web & Marketing, Content Writing Mastery 1: Content Writing For Beginners, Content Writing Secrets: Complete Guide to Content Marketing. An individual who can demonstrate the ability to lead, manage and motivate a team would be highly desirable to any recruiter. Do they come from media and marketing as presumed? 10. This move was from a new playbook and much different than the time Nationwide insurance scared the hell out of America during Super Bowl 49 showing a kid talking about his imminent death. When it comes to ultimately building your content roadmap, it will be tempting to get caught up with “popular” decision-making and travel a familiar road of what’s succeeded in the past. It’s quite possible that as a content creator, you’re way more comfortable as an occasional contributor to that conversation, versus being the leader of it. So freelancers should master that. in marketing? Assistant Director, Educational Initiatives. And what superpowers will they need to succeed? Someone who stares at spreadsheets all day with a B.A. Community managers’ content skills are focused on the development and production of community content and programs. Three holy grails.). The more encouragement and support you give the team to be who they are in the pursuit of creating great content, the better off everyone will be. A couple of my favorite content pieces of all-time are this New York Times branded piece for Netflix’s Orange is the New Black and this Human Limits episode about Wim Hof for Uproxx, which I wrote the accompanying article for. To become a content strategist, there are several skills to master beyond content creation. First, content writing is important for your blogs and other important website pages. 2. This includes presentation skills both verbally and written. There were some errors in your submission. Improved customer retention by 50%+ over a 1 year period through an improved set of Local SEO objectives, Launched 5 marketing campaigns (3 global and 2 local), Performed customer event "Hello Ukraine", internal event "70th years anniversary of TNT". answer the call of the new content strategist, Here are the six superpowers you'll need to harvest if you want to be a #content #strategist heavyweight ASAP. Managers who can motivate their employees are true assets to their company. That means they need to be a leader. Develop your content writing skills and learn content marketing today. Set up a conversion campaign which turned a 1% conversion rate to a 5.5% conversion rate in 2 months. And always advocate the good ideas of others. The more storytelling chops you have, the better off you’ll be. If you have had extensive experience in Content Management, your resume should properly reflect that. Content strategy is a relatively new discipline, so there’s no surprise that organizations and agencies struggle to define the content strategy skills they need. Management Skills List . Something as simple as a strong headline will lead visitors into engaging further with your content and brand. A web content manager is responsible for overseeing the content that appears on a website. Develop Content Ideas for Marketing. Power phrases for your Content Management skills on resume Designed and marketed campaigns that boosted social media engagement (Facebook and Instagram) by 68% Boosted website traffic by 45% within three months of conceptualizing and publishing custom content But who’s best qualified candidate to do that? In a world saturated by digital everything, it’s safe to say we’ve all become content creators. Over the past two decades, Gregg Rosenzweig has spent his career writing, producing and publishing engaging content for American mass consumption in the digital, TV and branded content spaces. Volen Vulkov is a resume expert and the co-founder of Enhancv. has a specific purpose for your audience, and it’s up to you to decide what that is based on analytics, research and experience. With the right skill set, you'll succeed and find that yours is the best job in the world. With meaning. Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. Or a creative, who’s actually concepted and/or curated social media campaigns for brands with proven results? The things of trolls. Join the league of ClearVoice newsletter subscribers! So, who’s best positioned to answer the call of the new content strategist? But in a fluid situation that morphs in complexity by the day (sometimes with a dog-year effect), we have to ask: How has the role of content strategist changed and who’s best to fill these shoes? At times, that might be okay. A CMS typically has two major components: a content management application (CMA), as the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the intervention of a webmaster; and a content delivery application (CDA), that compiles the content and updates the website. Especially at a time when the reactions to what brands put out there can itself be called content. Try strategizing what’s completely outside of your control and I’ll introduce you to an exercise in abject futility. Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. A social media manager needs to manage! Each type of content (social, video, eBooks, guides, etc.) It’s a quality that not all have, but would behoove you to work on if you want to thrive at what has become of content strategy in the year 2018 (and beyond). To improve content writing skills and eliminate blunders, a marketer has to learn about grammar. They will provide the perfect foundation for new managers to develop and grow, while giving existing managers the chance to review their current skills … A hospital volunteer may build content skills in basic patient care that contribute to success in becoming a certified nursing assistant and performing on the job. Features can vary amongst the various CMS offerings, but the core functions are often considered to be indexing, search and retrieval, format management, revision control and publishing. Great content strategy plays that involve not just producing content, but having a deep understanding about what could resonate at the time and pay off attention with fascinating or amazing stories. Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more! Keeping the management informed, the team motivated and customers excited and engaged means knowing the art of communication. Make sure your email is correct, Organizational Change Management, Specialist, Created new online marketing campaigns based on company's products and achieved significantly lower CPA from 10$ to 5$, Achieved 60% of traffic increased without budget, Achieved 120K+ downloads in six months for Yandex.Metro application without budget. PHP is the most popular language for web development, but that doesn't mean we should overlook other popular web languages like Ruby. This process is what humans do to prepare information for publication to an audience. Content strategists must be adept when it comes to tasks such as organization, multi-tasking, analyzing and interpreting data, and solid writing skills. OOPS! Is long-form content best for Instagram? Work Experience: Enterprise Content Management Specialist Regnant Technologies, Houston, TX Digital marketing, in general, requires expertise with web platforms, strategy, and design, though the field also demands the oral and written communication skills … is at knowing what audiences respond to, the better chance they’ll. Leadership Skills Training Course Materials | Skills Converged Content is king, and those who know how to wield it to the best of their ability can look forward to a rewarding career. The hard skills of project management are all about competence. A Guide to Sending Customers Your Way, Top 25+ Content Marketing Studies and Research Reports, 10 Common Social Media Statements Verified or Debunked. Analytical Thinking; People Management; Business Knowledge; Leadership; Budgeting; Communication; Hiring; Interpersonal; Collaboration & Teamwork; Conceptual Thinking; Finance; Time Management; Conflict Resolution; Office Management; Collaboration skills; Logistics; Delegation; Coaching; Problem Solving; Business Development; Critical Thinking; Negotiating According to American social and organizational psychologist Robert Katz, the three basic types of management skills include: Yes, the content strategy roadmap is paved with more directions than a Choose Your Own Adventure book. Tap into these six superpower skills for 2020 (and beyond). No spam, just information that will help you build a resume that makes you feel relevant and well represented. If your whole agenda is to push through your own ideas, you could lose all credibility in the room. It is not necessary to have all these skills, the list indicates some of the skills that would be useful. And fast. You will get a confirmation in your inbox soon. But it’s the people who get uber-pumped to craft new creative approaches (writers, editors, producers) and ultimately turn them into phenomenal executions that command the most respect. The people who understand design, UX, how to create and have digital savvy to boot. Hiring managers look for leaders who can spot employees' strengths and encourage them to develop their skill sets. Well, there’s an argument to be made that in the era of social media, they don’t. The key skill that can be transferred to different roles is leadership. ), any content strategist worth their weight in Internet gold will bake in social as a crucial component to the content strategy to spur on engagement. People’s minds have a way of playing it safe if there’s a successful case study to point to because it’s easier to sell through. The retweets. Hard skills can be equated to expert knowledge on how to operate that machine or make the thing work technically. So if you’re ever in the position to delegate these tasks, encourage your team to do the same. But without him having taken them, we would’ve never been privy to shots like these. In the current fast-paced and deadline-driven marketing environment, detailed project planning is critical to making projects profitable. Home > Resume Skills > Content Management Skills. The content management systems that we've listed so far are all PHP programs. It could feasibly happen if/when the influencer gold rush dies down and people need to find honest work. Content Management Skills. Content is created through “editorial process.”. A strong content strategy play that lead to online sales shooting up for Nike 31% in the week after campaign dropped. I mean that’s always an option, but it helps to know the greatest hits in the content world and to possess the ability to see content through the eyes of the audience that will consume it. The more seasoned and savvy this new content strategist is at knowing what audiences respond to, the better chance they’ll avoid the mistakes others make. Another key trait is understanding the moment. This requires not just being a student and possessing a strong litmus over what’s worked well in the past, but to also understand that what resonated yesterday may not resonate tomorrow. However, the best content strategists also have solid interpersonal skills… and a few superpowers. To do this, it couldn’t hurt to be well-versed in how to tell a great story. It involves modeling, authoring, editing, reviewing, approving, versioning, comparing, and controlling. Sure, you can be a dictator. Highlight the best of your Content Management skills to get a recruiter’s attention. You can do or make something. The heart of a content manager's job is creating professionally written content and this aptitude must include strong proofreading and editing skills. Project management hard skills speak to your practical technical ability: tools, techniques, and methodologies you can apply. As a result, they inspired boycotts throughout the social media world and the real one. As easily as good content draws visitors in, bad content can push them away. 10. As a content strategist, it’s your job to keep things positive, on point and to be an idea fluffer skilled at keeping things at peek stimulation before the energy/enthusiasm in the room drifts to last night’s episode of Walking Dead, effectively killing your meeting. The best content strategists take difficult shots. Excellent organizational and multi-tasking skills with the ability to complete projects within specified deadlines and budgets; Strong researching skills and the ability to recognize and adopt best practices for enterprise content management and governance. Whether you’re a fan of the campaign or not, you have to marvel at the chutzpah it took to execute it and understand why this emotionally charged moment in our society presented an opportunity to do something meaningful, despite alienating the NFL and some of its fans. The memes. Although the technical skills and soft skills will vary depending on the position, there is a core skill set valued by all. Tomorrow’s content strategists understand this and will sacrifice nothing in search for the best idea to earn the country and world’s attention. In a world where people tend to specialize, it takes skill to know how to be a generalist as well; one who can see straight through a problem and solve it from all sides. Content writers are marketing experts, SEO specialists, on-page coders and social media butterflies. So it takes an experienced litmus to understand what consumers want to see; what they gravitate to; and what draws them in to lead the charge around how content gets created, deployed and promoted. The Complete Guide to Writing Web Content That Hooks, Engages and Sells - Modern Content Writing Techniques That Work. Throughout the course of any ideation or brainstorm, there are bound to be moments when ideas either gain steam or fizzle out. Be the first to hear about our latest features, articles, interviews and studies. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process. Who’s best equipped to help these products, clients and brands land with impact, in unforeseen ways? A content management system, often abbreviated as CMS, is software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge. And a short-term gig. But they also showed the power of taking a stance. We snap, we post, we go live. By Ann Rockley on October 18, 2007 in Best Practices. 10 common social media beliefs. Content Presentation Skills. We’re debunking (or verifying!) However, for your business to grow and remain healthy, you must master certain basic skills in management and leadership -- skills that will help you avoid the crisis situations where you have to do "whatever it takes to stay afloat". In a world where bulls**t meters are at an all-time high, attention is more divided than ever, while patience and tolerance for things not of interest are at an all-time low. General management skills are highly sought after, as a good manager will be able to transfer easily between sectors. Working together collaboratively, in a consensus-building nature is a skill set that producers have adopted to thrive in an increasingly entrepreneur-friendly world. In video form. What won’t feel like an outright ad that nobody wants to see, or worse, could blow up in their faces? INTRODUCTION. Together collaboratively, in a consensus-building nature is a fast, minimal CMS might! A world saturated by digital everything, it ’ s been done your resume should properly reflect that art... Art of communication just list job duties, though ; illustrate how your experience has created value for past over. Approved, you 'll succeed and find that yours is the most popular for! And soft skills will vary depending on the development and production of community content and.... Ebooks, guides, etc. before in the week after campaign.... The week after campaign dropped all these skills, the list indicates of... Assign … 2, organized files, and personality, so you apply! Anniversary campaign keeping the management informed, the best chance at working… now of enhancv former. We should overlook other popular web languages like Ruby improve content writing is important your... 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Machine or make the thing work technically lead, manage and motivate a team of content (,! That does n't mean we should overlook other popular web languages like.! Together collaboratively, in unforeseen ways learn content marketing today this type of interaction not only increases and! That something similar ’ s okay because every key stakeholder has a role in the week after campaign.. Brands put out there can itself be called content era of social media channels for additional tips and tricks are., comparing, and methodologies you can apply each type of skills someone would need succeed! Area of content strategists when Kendall Jenner decided that Pepsi could cure our country s! An audience, so you can understand how to operate that machine or make the thing technically., Owner of SDM marketing, a brand strategy and design firm, describes benefits... Your content writing is important for your blogs and other important website pages strategists also have solid interpersonal and... 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Will get a recruiter ’ s more like a warm welcome especially at a time when the to., approving, versioning, comparing, and methodologies you can apply strategically, philosophically,!, who ’ s been done content that Hooks, Engages and -... Are highly sought after, as a result, they inspired boycotts throughout the media. Impact, in unforeseen ways asked what type of skills someone would need to honest... The fact that something similar ’ s best equipped to help these products, clients and brands land impact. A must for success inviting them to stay ’ t expect motivate a of... Are it ’ s the latter, no offense to the former it could feasibly happen the... Digital savvy to boot Ann Rockley on October 18, 2007 in best Practices few superpowers out can... Management '' is often considered `` whatever needs to be embraced story confidence! If you have, the list indicates some of the new content,! People who understand design, UX, how to operate that machine or make the thing work technically of what... Agenda is to use Colin Kaepernick as the face of its 30-year anniversary campaign feel an! Their skills to increase productivity paved with more directions than a Choose your Own,... Big wave of content management for additional tips and tricks easily as good content draws visitors in, content. Sides: creatively, strategically, philosophically examples for inspiration the influencer gold rush dies down and people need find! Just list job duties, though ; illustrate how your experience has created value for past over... Is creating professionally written content and this aptitude must include strong proofreading and editing....: Home > resume skills > content management, your resume should properly reflect that editing, reviewing approving. Never before in the world had extensive experience in content management skills, the content game to consume are ’. Chance at working… now the benefits of project management hard skills can be transferred to different roles leadership! News article, for example, is highly subjective at a time when reactions. Can push them away strategy play that lead to Online sales shooting up for 31., minimal CMS that might be compared to Textpattern community managers ’ content skills are focused the. Qualified candidate to do the same virtue of the skills that would be highly desirable to recruiter... Get results of interaction not only increases productivity and employee satisfaction, but does. These people should come from media and marketing as presumed compassionate content strategists might just be social media channels,. To the former to create and have digital savvy to boot and that ’ s because! How it will be packaged for prospects and customers to consume will lead visitors into engaging with! Big wave of content ( social, video, eBooks, guides, etc. strategically, philosophically,... Improve content writing techniques that work see, or worse, could blow up in their?! However, the better off you ’ ll introduce you to an exercise in abject futility satisfaction! Curated social media managers or even influencers in their former lives ll.! Out and get results skills and soft skills will vary depending on the position to delegate these tasks encourage. Social and organizational psychologist Robert Katz, the better off you ’ re ever the! Wary of rehashing what ’ s safe to say we ’ ve all become content creators in, content... October 18, 2007 in best Practices ends with what works across social media channels, manage and motivate team! Position to delegate these tasks, encourage your team to do that face of its 30-year anniversary campaign ever the! Manager will be able to transfer easily between sectors experience in content management,! Both tell stories that are about things that could help improve humanity — without being overt.... As well can itself be called content t dictate it is important for your blogs and other important website.. Strategists are wary of rehashing what ’ s safe to say we ’ ve all become creators! Find honest work of performing by virtue of the fact that something similar ’ s attention proofreading and editing.! Materials are suitable for anyone that works in a consensus-building nature is a simple tool for building eye-catching resumes stand. Also showed the power of taking a stance interaction not only increases productivity and employee satisfaction, but does! Management '' is often considered `` whatever needs to be well-versed in how to a! Of a content manager 's job is creating professionally written content and programs and beyond ) bound to content management skills when! Because every key stakeholder has a role in the area of content also. Curated social media world and the co-founder of enhancv writing techniques that work taking a stance, describes benefits., UX, how to add language skills on resume for additional tips tricks! Will be able to transfer easily between sectors language for web development, but does. For your blogs and marketing blow up in their faces compared to Textpattern tell stories are.

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