See Nestle consumer demographics such as age, income, education and ethnicity. The main target market of KitKat will be the children of age group 8-14 years as the children are very fond of chocolates. Channel differentiation: Nestle sales its products by experienced salesmen and safe transporting so the their products are easily reached to the customers. Target Market Of Nestle Cereal. Nestle KitKat is a product that can be loved by everyone but also target market should be chosen when we launch our product. E-business, including digital marketing and e-commerce. The target market of Nestle is mainly distributed in infants’ nutrient, young people’s life-style drinks or foods, and kitchen condiments. Nestlé’s business fields are electrical equipment, food, and soft drinks. Nestle can follow the following steps to develop an effective positioning strategy: Then analyze to select a target market. In comparison to the prices of other brands, Nestle products are relatively affordable to all classes due to its lower and reasonable prices such as the Nestle Milk. Premiumization. Nestle mostly focus on the geographic and demographic segmentation because, their product is made based on this two segments. Nestle Target Market. Direct-to-consumer. In 2019, our premium offerings represented 26% of sales and grew by 7.4%. Nestle company collets information about different type of customer from market segmentation. If there is large number of consumers then it will be beneficial for the product to sell in this target market. They complete this task considering the size and growth of the target market. Plus purchase behaviors such as basket size, shopping trip time, and brand affinity After segmenting the customer market and choosing the right target market, Nestle now requires to set a clear positioning statement that could create a positive image of the offered product in the customers' mind. Nestle distributes their target market because of having unique requirements and wants. Nestle Singapore selected their target market into two market coverage policy: Differentiated: Nestle also choose the differentiated marketing. TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. budget, time expertise) More strategic approach Maximize profit. Nestle has segmented its target market based on income according to individuals (Appiah-Adu & Amoako, 2016). In 2019, our e-commerce sales represented 8.5% of sales and grew by 18.5%. 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